If You Ever Look For Travel Deals Online

Delete your Internet history each time before you visit the site (temporary sites and cookies).

If you’ve ever visited an airline or travel site, it was probably to get a price on a particular trip. You get the price and go about your business. Maybe you decide to sleep on it before you pull the trigger.

The next day you return to the site, and, wait a second (3 seconds metric), the price is $50 more since yesterday. What happened?

The website decided to employ a little psychology.

You see, the website knew that you had returned (like walking back into a store at the mall), and it assumed that you were back to make a purchase. Then, it used the sales technique known as “catching a flying knife.”

In the stock market, “catching a falling knife” is the attempt to time a stock hitting bottom in terms of price. It’s so risky and rare that it’s like “catching a falling knife.” In sales, the salesman tries to get you to “catch a flying knife” using price and time.

If you see the price rising and hesitate making the purchase, you risk paying more. And the time of a sale also has a habit of “running out.” Creating manufactured scarcity is designed to force your hand, hopefully into making the purchase. 

But how did the website know it was you? Because when you visited the first time, it gave you “cookie.” While this may sound like a reward to you for visiting the site, in this case, it’s actually a reward for them.

Now, there’s nothing inherently wrong with Internet cookies. They’re nothing more than little computer name tags that allow the site you’re visiting to treat you like a welcomed guest, which is nice.

But they do say to a travel website:  “Psst. This person was here yesterday.” Or a week ago, or a month ago. And the sales persons use that information to their advantage.

Hey, if you’re willing to pay $1500 dollars, maybe you’re also willing to pay $1595.

So deleting your Internet “cache” is like slipping the website a Cyber-Roofie.

With Internet Explorer, find “Tools” and then “Internet Options,” and you can delete from there.

I know that there are many other browsers out there, and if you have one of those, chances are you know this stuff already.

And if you own a Mac, you apparently don’t have to worry about “cookies” because, based on what I hear from friends who own a Mac, it’s too busy doing perfect and magical things like spitting out money covered in actual unicorn glitter so all the presidents look like David Bowie, and printing documents with “full release.” Honestly.

So to the rest of you…

Happy booking!


There is one comment

  1. I am running into that problem right now. I am now on the phone with Orbitz trying to change my flight.

    Also, I now own a mac, and it can do all of those things.